I had chosen words for The Lyrics Game two months in advance, but the images weren't in them all. So I was in the U.K. when I searched google image for "bum," and turns out I got no photos of scraggly old homeless guys, but many female rumps. That made me more aware of words we use all the time in the U.S. that I don't even notice.
Then this ad from the Duluth Trading Company came, and I saw it in its way-too-American light. "Pants" and "bum" both in one place, with a free pocketknife.
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