A 1933 horse-drawn float that seems to be made of flowers. I thought "Rose Bowl"?
But I could see (even in the smaller image that was in the e-mail from Retronaut) "Ecclesfield." For all I know, there's an Ecclesfield, California. So I googled it. Found "Ecclesfield parade," and all in just seconds.
Ecclesfield is in South Yorkshire, near Sheffield. I read about hospital parades, which were held there from the 1890's to 1936, and looked back at the photo. I could see "Ecclesfield Parade," but there was another word on the left. I got a magnifying glass, and it says "Hospital."
Now I know how hospitals were funded before the National Health program, and I have more pictures in my head of England. Nice.
The link says they were paper and flour paste on a wire frame. I wonder what they did with them afterwards. Maybe left them at someone's farmyard until the weather dissolved them?
When I was a kid I worked on a float once. We were wiring paper flowers (paper napkins made flowerish with a fluffy fold and a piece of wire) to chicken wire. I suppose (never thought about it until today) that at the end of it all, they cut the wire off the truck, rolled it all up and took it to the dump.
One thought leads to another, if you let your thoughts gallump along. :-) Retronaut has sparked a LOT Of thought! Here's their entry (introduced in the e-mail): http://www.retronaut.co/2011/12/vintage-big Vintage Big. All they cared about was that it was a big camera, in an old photo. That's enough.